Vivaness is Europe’s biggest trade show of organic skincare. I attended for the first time this year to scout new organic skincare products and was positively overwhelmed by the amount of super interesting brands and products. All big German brands such as Dr. Hauschka and Weleda were present to present their new products and I’ve discovered lots of new brands from France, Asia and the Baltics. Here is a first round-up of newly launched products that are hitting stores this spring/summer.
Birkenstock Natural Care
The biggest surprise for me was seeing comfort shoe brand Birkenstock make an appearance at the trade show. So my obvious first question was: how do shoes and skincare match up? It turns out the cork oak that makes the foot bed in all Birkenstocks so comfortable is also used in each product of their newly launched skincare line. Suberin, which is being extracted from the bark layer of the cork oak, is the active ingredient here. It contains a special net tissue structure which helps distribute active ingredients into the skin evenly. The ingredients read well and the samples I tried feel good on the skin. I’m not a fan of the packaging design, though. But Birkenstock was never known for its fancy designs – up until recently when the streetwear fashion crowd discovered them. Maybe they’ll rethink that part 🙂 They’re going to launch the line in Asia and the US this summer. I’ll keep you updated about when and where.
Primavera, best known for its essential oils and broad knowledge of aromatherapy, launched its Yoga Flow series of natural essential oils of myrtle, grapefruit and sandalwood.
Dr. Hauschka has relaunched its makeup line, adding tons of new shades to the palette. 18 different lipstick colors, mascara and powder shades are hitting stores in March. I’ve used their bronzing powder before, which I love, and am looking forward to try out the new range.
Eco Cosmetics also launched some new organic skincare products. It now has a new range of skincare and sun protection products for tattooed skin, using ingredients such as Noni to help the tattoo colors to stay strong. The brand took its inspiration from New Zealand’s Maori culture, which has cultivated tattooed skin for thousands of years.
Weleda was showcasing its new lip balms which are already in stores all over Germany. The balms that come in three different colors are similar to a gloss in their appearance, but nourishing like a balm. My favorite is the berry shade, but I can imagine a blond girl going for the rose as well.
So this was my feature of some of the big brands that launched their products at Vivaness. I still have more news, which will come in my next post.